Wired Store Design
Client: Conde Nast
Year: 2012


Design and art direction for the Wired magazine 2012 pop up store in SOHO. Informed by the magazine’s “What’s Inside” monthly feature and inspired by nutritional facts, children’s museums and Barbra Kruger, the What's Inside Wired Store sought to explain the year's most innovative products and technologies by showcasing what's inside them.


Agency: Mother Design
Creative Director: Mark Aver
Creatives: Greg Matson / Brennan Mcgrath
Designers: Jules Tardy / Candice Ralph / Yoshie Hozumi

© Jules Tardy 2017