1 Hotels Branding
Client: Starwood Capital Group
Year: 2013 — 14


We worked closely with Barry Sternlicht, visionary behind W Hotels, and his team to develop a strategy, identity and brand language for his newest vision, 1 Hotels: a luxury chain launching with three properties in Manhattan, Brooklyn and Miami. "Every 1 is different.” All inspired by the the nature of their location (indigenous and cultural), we created a flexible branding system inspired by each hotel's unique location along with comprehensive guidelines, a brand book and collateral (marketing, internal, etc). We also partnered with digital agency Possible for art direction of the brand’s website as well as the creation and curation of online content.

Agency: Mother Design
Creative Director: Christian Cervantes
Senior Designer: Jules Tardy / Chris Rogers
Photographer: Ben Pogue
Copywriter: Martin Baker / Marisa Aveling
Strategist: Jasmine Clark
Account / Project Manager: Krystle Loyland / Julia Reisen / Renee Rauchut / Nick Feder
Website: Possible

© Jules Tardy 2017